The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. More information about loan financing is available here. Each program includes an estimated learner effort per week. She studies socio-cultural aspects of consumption and the role of various forms of marketing communications in creating meaning for stakeholders. She teaches courses in marketing strategy, IMC strategy and digital marketing. July 6
This program is for you if you want to build upon your Northwestern undergraduate major with a specialized certificate covering marketing, communications, advertising, digital strategy, social media, analytics and more. Intent Lab is a research unit created by Medill IMC and Performics. Click here for Executive Education's COVID-19 health and safety protocols. Start:
Learn more. This information will be noted in the program brochure. You'll touch upon every stage of the product strategy lifecyclelearning strategies for growth from cradle to graveand to think like a CEO of your product or service. Nancy A. Hobor is a senior lecturer in Medills Integrated Marketing Communications graduate program and has more than 30 years of experience helping companies strengthen their reputations and position themselves internally and externally. You will have access to the learning platform and all program materials (videos excluded) for one full year following the program end date. In these courses, you will gain a foundation in the principles of IMC and explore topics of interest to you in elective courses. Prerequisite coursesare required for admission to the program. You can use it on your cover letter, rsum, and/or display it on your LinkedIn profile. ", Marketing Manager, Osborne International Inc, "The best part about this program were the instructors and the group of friends and connections I made through out this program. Integrated Marketing Communications is a strategic approach centered around the customer and driven by quantitative and qualitative data. opportunities and will be a defining point in your professional growth.". The digital certificate will be sent approximately two weeks after the program, once grading is complete. Vijay ViswanathanHamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications and Associate Dean of IMC. Learn how The Honest Company used campaign drafts and experiments in Google Ads to test their online campaign for customer insights and to optimize bidding, landing page design, and ad text. She has worked with organizations such as Facebook, Nike, Procter & Gamble, GE, Macys, Google, and the Monthly payments as low as US$1,166.Choose to pay in two, three, or six monthly installments for higher flexibility. Overall a very good course. Learn about the nature of customer insight through social data, as well as map the customer experience. best marketing professionals in the market, as well as networking with 150 other You can download files of video transcripts, assignment templates, readings, etc. I'd have loved to see more personalization to our current companies/jobs. In this online program, business leaders, managers, and marketing professionals will learn how modern marketing is powered by data, scaled by automation, and optimized by analytics. Ideal for Managers and Leaders Responsible for Driving Innovation and Growth such as CMOs, Directors of .
Refunds will be issued within 30 days after the effective date of withdrawal or dismissal. The program consists of 20 modules delivered over 6 months online. Emeritus is collaborating with Kellogg Executive Education to help you build future-ready skills. Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. Job search and interviewing for digital marketing positions, Building your personal brand and promoting your skills, Communicating digital marketing concepts through a capstone project. Didn't find what you were looking for? The smart digital certificate can be shared with friends, family, schools, or potential employers. Analyze the structure of brand storytelling through the lens of Google India's "Reunion" commercial, a spot which has nearly 15 million views to date. This is a preview of the program content. Identify your customer touchpoints to understand what, where and why customers purchase. Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta; and a Bachelors degree in Electrical Engineering from the Indian Institute of Technology, New Delhi. Ernest Duplessis (IMC96)Associate Professor. Understand customer expectations in the digital age, learn how to measure return on engagement and gain insight into the vital role of data and automation. The quality of the content and feedback from the program leader were top-notch. Gain in-demand digital marketing skills in this six-month online program. Participants will need the following to access the program: Yes. digital marketing and created one of the first accredited digital marketing certification programs in the world. Lee oversees Samsung's global brands and strategic marketing communications. Module 19: Marketing Automation and AI in Marketing. *This is a sample of our Program Leaders, which may change for upcoming cohorts. learned into practice at work the very next day and have become more valued by The discussion boards are also an integral part of the learning experience, giving you and your peers the opportunity to learn together and receive guidance from the moderators. Krista Neher is a six-time best-selling author, an international speaker, an award-winning entrepreneur, a All deferral requests should be sent to admissions@emeritus.org. Fixed repayment, interest-only repayment, and deferred payment options available. I'm applying many of the things I
As an added benefit, students who complete the IMC Certificate canearn the IMC Full-Time master's degreein four quarters instead of five. As a result, our marketing practices must also evolve. Create a process for optimizing your investments in marketing across all channels. The course encompassed all major digital Anthony Fleet (IMC17)Critical Communications Manager, United Airlines, Kristen Nomura (IMC03)Director, Display & Video Go-to-Market Strategy, Americas at Google. Krista is passionate about However, these sessions are always recorded, so you may view them later. This section explores strategies for additional digital channels, such as email marketing, paid and organic social media marketing, and other methods to help you expand your reach, such as referral marketing, retargeting, and remarketing strategies. Having completed more thorough courses in marketing, this was more review for me than new information, so I suspect I'm not the candidate type who will get the most from it. Marketing in a digital world is so much more than digital marketing. Its a discipline that is driven by data, scaled through automation and optimized by analytics all while maintaining a customer-centric focus. If youre ready to enroll now, click the button below.
e-commerce, healthcare, and finance, on both the agency and client sides, for 20 years in corporate roles and has run his own company for seven years. Weve sent you an email with enrollment next steps. Module 17: Conversion Rate Optimization (CRO). ", "The professors were amazing, the material was very rich. Go to Integrated Marketing Communications. IMC skills are transferable in a career that requires effective marketing and communication using multiple formats in a strategic and creative way. Installment payments are also available; you can find the options here. Create innovative marketing communications strategies to engage consumers in the digital age. August 30
Learn how to better engage people in your causeno matter what type of job you choose to pursue. Module 10: Brand Storytelling in a Digital World. By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from Kellogg & Emeritus about this program and other relevant programs. Live office hours will be conducted using a webinar tool. We have designed this program to fit into your current working life as efficiently as possible. Write to us at learner.success@emeritus.org I learned that it goes beyond creating or managing content, ads or campaigns through digital and social channels. Are any of the sessions delivered in real time (live)? Combine classroom learning with real-world experiences. and get US$695 off with a referral, Enroll your team and learn with your peers. Click here to see payment schedule. ", "The breadth of the content was what attracted me, and it is what's really valuable about the program. This program has wide applicability across industries and experience levels. Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. Each program includes an estimated learner effort per week. Peer learning adds substantially to the overall learning experience and is an important part of the program. Building on students' existing analytical skills, the certificate curriculum serves . or Schedule a call with one of our Academic Advisors or call us at +1 315 509 1266(US) / +44 138 657 7106 (UK) / +65 3138 4744(SG). Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. Will completion of this program guarantee me a job or promotion in digital marketing? Enroll before and get up to 11% tuition assistance to set yourself up for professional success., Explore financing options available for this program. I put everything I learned into practice at work the very next day and have become more valued by the company I work for as the results are visible. Discover how to evolve your marketing by incorporating data, analytics, and optimization techniques for improved decision-making. Alex has taught digital marketing for more than 20 years at the University of Delaware. You can communicate with other participants through our learning platform. Interact one-to-one with industry experts and get focused, real-world insights, industry guidance, and more. You can opt for any one of the financing options to cover up to the full cost of the program tuition. I highly recommend it. *Due to processing time, the loan application should be submitted no later than four business days prior to the enrollment deadline.
Click here to learn more. The strategic content was most compelling and interesting to me. With the emphasis on data privacy and security, the class will explore critical legal and technology issues that create liability . Module 3: A Framework for Marketing in the Digital World. Digital Marketing Strategy Online Course at Kellogg | Online Certificate Program Digital Marketing Strategies: Data, Automation, AI & Analytics Mastering modern marketing practices Myself Privacy Policy LAST DAY TO ENROLL March 21, 2023 4:59 PM DURATION 2 months, online 4-6 hours per week PROGRAM FEE US$2,600 or get US$260 off with a referral His most recent book, The Sentient Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on The Wall Street Journal bestseller list. However, job placement is not guaranteed. We hope you find the same. Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Franks had a 23-year career at Chicagos leading ad agencies, where she rose to the executive ranks across both the media and creative strategy disciplines. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter. If all someone gets out of it is a great, comprehensive campaign plan for their business, they'll have absorbed a lot and will have something useful. The amount of work is not realistic for a working professional. November 27 - December 1, 2023. Please email us if you need further clarification on program activities. The Professional Certificate in Product Management provides a launchpad for advancing your career in product management. The program fee is noted at the top of this program web page and usually referenced in the program brochure as well. The primary goal is to help you develop the skills needed for a career in the digital marketing field. Learners can expect to dedicate 15-20 hours per week to watch videos, complete assignments and participate in discussions. Discover how to get your brand in front of relevant audiences. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s.
*Applicable for US Residents. and get US$260 off with a referral, Enroll your team and learn with your peers. The Kellogg School of Management administers a program leading to an undergraduate certificate in either Financial Economics or Managerial Analytics. PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery. course is really valuable because there is real substance to the programthe case View the program page in Spanish. understand and leverage digital marketing in leading your teams/business; this Learn how to leverage testing and experimentation to maximize the performance of your marketing activities. I liked it so much that I'm currently taking the other Professional Certificate The suite of future-focused courses is designed to provide working professionals with the same high-quality research and insights that help prepare our on-campus students to lead into the future. at 12:00 AM, End:
No, only verified digital certificates will be issued upon successful completion. By earning the IMC Certificate, you can learn how to better engage people in your causeno matter what type of job you choose to pursue. Title. professionals in my class, was the added value that exceeded my expectations. Kellogg Executive Education's use of companies does not imply that it is affiliated with or endorsed by companies. Please email, Visit our referral page and share your referral code with your friends and colleagues, Your friend can sign up for the program using your referral code, Learn together and save US$260 on program fees each. Who is Emeritus and what is their relationship with Kellogg Executive Education? marketing subjects, from social, email, influencer, SEO/SEM to more complex More than one-third of marketers express concern over challenges, such as maximizing performance across channels (38%), segmenting and targeting audiences (32%), and scaling programs, content, and personalization (31%). Google Analytics for Beginners and Advanced Google Analytics Certifications, Google Ads Display and Google Ads Search Certifications, HubSpot Content Marketing and Social Media Certifications. Create innovative marketing communications strategies to engage consumers in the digital age. Tuition assistance may be available for participants who qualify. Jacqueline Babb is a committed and experienced marketing professional and educator with 20 years of experience. Everything you learn at Medill will be centered on consumer understanding. Medill School of Journalism, Media, Integrated Marketing Communications. Demand for marketers who can navigate this complex, ever-changing landscape is highand growing. By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from Kellogg & Emeritus about this program and other relevant programs. What methods will be used for grading and evaluations? The program culminates with a capstone project, bringing together all of the key concepts from the program. This digital certificate can be shared with colleagues and posted on LinkedIn. She went on to found a digital marketing company, the . You will put your learning into action through weekly activities, customized assignments and quizzes, discussion boards and faculty engagement. Learn how they achieved this. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. Discover how to align content strategy and innovations with customer intent. After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. However, you can download files of video transcripts, assignment templates, readings, etc. It offers a choice of three tracks to accommodate . Learn how P&G addressed the 3 most articulated pain points of dentists by creating a website that offers continuing education, the latest dental research, and tools for practice management instead of sending sales people to their offices. ", Digital Marketing Producer, Crescendo Collective. He has facilitated multiple design sprints, both in-person and remotely, that have helped teams to identify problems, creatively define solutions, and build a culture of continuous learning using Agile, LeanUX, and design thinking. Yes flexible payment options are available for this program. As described on the Medill website, to qualify for . Being from an investment You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. job opportunities, and learning about the digital space. Certificates. Explore other methods for expanding your reach. The Professional Certificate in Digital Marketing from Kellogg Executive Education will bring you up to speed with modern marketing practices and enhance your effectiveness in any marketing role. Digital Marketing Strategies This program equips learners to gain an end-to-end perspective of the modern marketing process that starts with gathering customer insights, moves through content strategies and execution, and culminates in optimization and AI applications. Learn More. Upon successful completion of the program, you will receive a smart digital certificate. I put everything I Immediate repayment, interest-only repayment, and deferred payment options available. His research has important implications for the economic impact of managerial decisions related to marketing communications. Each certificate requires completion of four courses taught at an advanced level by Kellogg faculty members. The experienced SRC researchers provide evidence that shows which types of customer engagement with media and brands results in financial impact. This is a graded program. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. This program is also offered in Spanish. Danielle Robinson BellAssistant Professor and Director of the IMC Professional Program. I enjoyed the range of examples in the later sections. It was a lot of dedication and hard work, which only made me value the experience even more. Street Journal, on NBC, on CBS, in Entrepreneur, and in the Associated Press. You must complete a combination of individual assignments, quizzes, and a final project. . The program gave me a great foundation for further learning and research, and also gave me very valuable insights regarding the organizing principles necessary to execute better marketing at scale. We accept IMC Certificate applications during certain times throughout the year. Learn from other companies using new marketing technologies to inform their marketing and gain organizational efficiencies. Students learn to think strategically about marketing, from developing market-responsive products to branding to developing effective communication. Professional Certificate in Digital Marketing delivers a broad overview of the digital marketing landscape and helps participants develop in-demand digital marketing skills and find their niche in this rapidly expanding field. Discover the fundamentals of customer segmentation and how to select target markets based on behavior and responses. I appreciate that the program was affordable and flexible. There will be 2-3 live sessions, led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. To master modern marketing, youll create strategies to support better business decisions and gain the skills to identify when, where and why customers choose your product or service. Digital Marketing Strategies: Data, Automation, AI & Analytics. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate. Based on the information you provided, your team is eligible for a special discount, for Professional Certificate in Digital Marketing starting on I'm impressed by the availability via office hours of the program leaders. Develop the ability to know what works and what doesnt work in your marketing mix. You also do not need to take the GRE/GMAT. I really liked the SEO portion and would have loved more there. By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from Kellogg & Emeritus about this program and other relevant programs. This program is for you if you want to build upon your major with a specialized certificate covering marketing, communications, advertising, digital strategy, social media, analytics and more.